What is a Digital Experience Platform (DXP)?
Building a web presence seems to follow a similar procedure since the beginning — users see the front end while you, or your developers, tweak the back end.
You will opt for custom coding if you want something super customizable and advanced. On the other hand, if having absolute control and endless customization is not your priority, Content Management Systems (CMS) such as WordPress provide a solution.
However, those old ways suddenly became problematic with the introduction of various platforms and apps. We use mobile phones and tablets with different operating systems; even smart devices and wearables can reproduce content.
Whenever a new platform or operating system (update) appears, you are forced to tweak and refactor the already released content to ensure the users get the desired experience.
As you are about to see, Digital Experience Platforms (DXP) directly tackle these issues. I will explain what DXPs are, how they work, and give you some key benefits they offer to help your business grow. Stay tuned!
What are digital experience platforms?
Digital Experience Platforms (DXP) are one of the best solutions to provide a multi-experience journey to users, regardless of where they come from or the…
