What is a Digital Experience Platform (DXP)?

Aleksandar Basara
11 min readNov 25, 2022
What is a Digital Experience Platform (DXP)?
Photo by Glen Carrie / Unsplash

Building a web presence seems to follow a similar procedure since the beginning — users see the front end while you, or your developers, tweak the back end.

You will opt for custom coding if you want something super customizable and advanced. On the other hand, if having absolute control and endless customization is not your priority, Content Management Systems (CMS) such as WordPress provide a solution.

However, those old ways suddenly became problematic with the introduction of various platforms and apps. We use mobile phones and tablets with different operating systems; even smart devices and wearables can reproduce content.

Whenever a new platform or operating system (update) appears, you are forced to tweak and refactor the already released content to ensure the users get the desired experience.

As you are about to see, Digital Experience Platforms (DXP) directly tackle these issues. I will explain what DXPs are, how they work, and give you some key benefits they offer to help your business grow. Stay tuned!

What are digital experience platforms?

Digital Experience Platforms (DXP) are one of the best solutions to provide a multi-experience journey to users, regardless of where they come from or the platform/device they use, streamlining your web presence.

They are ideal for any business with a web presence across different platforms. Likewise, they are suitable for working with different user groups simultaneously, as well as inter-company teams and partners, keeping everything synchronized and in the same place.

What is a Headless Digital Experience Platform (DXP)?

The term “headless” often refers to the headless CMS concept but is also applied to digital experience platforms as well. Having no “head” means the platform does not have a fixed front end. Instead, each platform that tries to access DXP content will “pull” its head, resulting in an optimal experience for every single user.

How does a digital experience platform work?



Aleksandar Basara

Reimagining the interaction between digital experiences and physical objects.