What is a Digital Experience Platform (DXP)?

Photo by Glen Carrie / Unsplash

Building a web presence seems to follow a similar procedure since the beginning — users see the front end while you, or your developers, tweak the back end.

You will opt for custom coding if you want something super customizable and advanced. On the other hand, if having absolute control and endless customization is not your priority, Content Management Systems (CMS) such as WordPress…